Visual ID & Brand Strategy

Design & Direction:

Wesley Freitas

Tguyma

Tguyma

©2024

©2024

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About the project

About the project

Project description

TGUYMA is a streetwear brand that values authenticity and presence, with the gorilla as its main symbol — a figure of silent strength and intelligence. The identity of TGUYMA breaks boundaries, using a trilingual communication (English, Japanese, and Arabic) that reflects its global reach and the diversity of influences. These languages represent a cultural fusion and the universality that the brand seeks, creating a connection with different forms of expression and understanding. TGUYMA is more than clothing; it is a visual and cultural code that invites each person to find their own meaning, maintaining the essence of those who do not need to shout to be heard. Design: Wesley Freitas

Credits

Team:

Wesley Freitas - Founder & Creative Director

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