Visual ID & Brand Strategy
Design & Direction:
Wesley Freitas
// introduction
Project description
Simppeo Company was born from the need for expression, far from being just another brand, but a force that redefines the concept of urban fashion. Its proposal goes beyond simple clothing, becoming a symbol of authenticity and attitude, combining streetwear with a deeper idea of belonging. The brand is not limited by the concept of right or wrong; its essence is precisely the freedom of expression. From design to anti-design, Simppeo embraces creative diversity and does not follow pre-established rules. Each piece is a break from the conventional, an invitation to rethink the way of dressing and the way of seeing fashion. Creative direction: Estúdio 017
Credits
Team:
Wesley Freitas - Founder & Creative Director