Visual ID & Brand Strategy

Design & Direction:

Wesley Freitas

Simppeo

Simppeo

©2025

©2025

// introduction

About the project

About the project

Project description

Simppeo Company was born from the need for expression, far from being just another brand, but a force that redefines the concept of urban fashion. Its proposal goes beyond simple clothing, becoming a symbol of authenticity and attitude, combining streetwear with a deeper idea of belonging. The brand is not limited by the concept of right or wrong; its essence is precisely the freedom of expression. From design to anti-design, Simppeo embraces creative diversity and does not follow pre-established rules. Each piece is a break from the conventional, an invitation to rethink the way of dressing and the way of seeing fashion. Creative direction: Estúdio 017

Credits

Team:

Wesley Freitas - Founder & Creative Director

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