Creative studio.
Brand strategy
Branding
Visual Identity
Naming & Positioning
Creative Direction
Strategic Materials Design
Brands we have worked with here
Design that transforms
the ordinary into the memorable™
// About us
We help brands become memorable in a saturated world. Through strategy, naming, and visual identity, we create strong presences with clear positioning and well-defined creative direction.
Our work facilitates the connection with the right audience, strengthens brand reputation, and sustains growth consistently.
// what we do
Services
Brand strategy
It is the starting point for any brand that wants to stand out with clarity and consistency. The strategy defines positioning, purpose, values, audience, and differentiators. At this stage, we analyze the market, identify competitors, and outline a unique direction for the brand (highlighting it from the competition). With a good strategy, we can increase the perception of value of the business — and this directly impacts the customer's decision-making and profit potential.
Brand strategy
It is the starting point for any brand that wants to stand out with clarity and consistency. The strategy defines positioning, purpose, values, audience, and differentiators. At this stage, we analyze the market, identify competitors, and outline a unique direction for the brand (highlighting it from the competition). With a good strategy, we can increase the perception of value of the business — and this directly impacts the customer's decision-making and profit potential.
Brand strategy
It is the starting point for any brand that wants to stand out with clarity and consistency. The strategy defines positioning, purpose, values, audience, and differentiators. At this stage, we analyze the market, identify competitors, and outline a unique direction for the brand (highlighting it from the competition). With a good strategy, we can increase the perception of value of the business — and this directly impacts the customer's decision-making and profit potential.
Branding
Branding is the process of building and managing the brand as a whole. It goes beyond appearance: it involves language, behavior, experience, and positioning. A good branding effort strengthens the brand's presence in the market, creates a connection with the audience, and builds a more solid and professional image. This elevates the perception of value, making the brand more desirable — which naturally allows for charging more and increasing profitability.
Branding
Branding is the process of building and managing the brand as a whole. It goes beyond appearance: it involves language, behavior, experience, and positioning. A good branding effort strengthens the brand's presence in the market, creates a connection with the audience, and builds a more solid and professional image. This elevates the perception of value, making the brand more desirable — which naturally allows for charging more and increasing profitability.
Branding
Branding is the process of building and managing the brand as a whole. It goes beyond appearance: it involves language, behavior, experience, and positioning. A good branding effort strengthens the brand's presence in the market, creates a connection with the audience, and builds a more solid and professional image. This elevates the perception of value, making the brand more desirable — which naturally allows for charging more and increasing profitability.
Visual Identity
The visual identity is the graphic system that represents the brand — logo, typography, colors, visual elements, and their applications. It needs to communicate the essence of the brand with clarity and consistency. A well-constructed visual conveys professionalism, differentiation, and facilitates recognition. This helps the audience perceive more value in the brand right from the first contact.
Visual Identity
The visual identity is the graphic system that represents the brand — logo, typography, colors, visual elements, and their applications. It needs to communicate the essence of the brand with clarity and consistency. A well-constructed visual conveys professionalism, differentiation, and facilitates recognition. This helps the audience perceive more value in the brand right from the first contact.
Visual Identity
The visual identity is the graphic system that represents the brand — logo, typography, colors, visual elements, and their applications. It needs to communicate the essence of the brand with clarity and consistency. A well-constructed visual conveys professionalism, differentiation, and facilitates recognition. This helps the audience perceive more value in the brand right from the first contact.
Verbal Identity
The verbal identity defines how the brand communicates through words — its tone of voice, language style, and vocabulary. It ensures that the way of speaking aligns with the brand's personality, creating consistency across all messages, from social media to business presentations. A well-built verbal identity generates connection, conveys trust, and reinforces the brand's positioning, increasing its credibility and perceived value.
Verbal Identity
The verbal identity defines how the brand communicates through words — its tone of voice, language style, and vocabulary. It ensures that the way of speaking aligns with the brand's personality, creating consistency across all messages, from social media to business presentations. A well-built verbal identity generates connection, conveys trust, and reinforces the brand's positioning, increasing its credibility and perceived value.
Verbal Identity
The verbal identity defines how the brand communicates through words — its tone of voice, language style, and vocabulary. It ensures that the way of speaking aligns with the brand's personality, creating consistency across all messages, from social media to business presentations. A well-built verbal identity generates connection, conveys trust, and reinforces the brand's positioning, increasing its credibility and perceived value.
Nome
Naming is the process of creating the brand name. A good name is strategic: it needs to be original, memorable, relevant, and legally viable. It is the first impression that the audience will have, and therefore it should clearly and distinctly reflect the brand's identity, helping to establish and enhance the company's positioning in the market.
Nome
Naming is the process of creating the brand name. A good name is strategic: it needs to be original, memorable, relevant, and legally viable. It is the first impression that the audience will have, and therefore it should clearly and distinctly reflect the brand's identity, helping to establish and enhance the company's positioning in the market.
Nome
Naming is the process of creating the brand name. A good name is strategic: it needs to be original, memorable, relevant, and legally viable. It is the first impression that the audience will have, and therefore it should clearly and distinctly reflect the brand's identity, helping to establish and enhance the company's positioning in the market.
// The minds behind
name
Wesley Freitas
role
Founder & Creative Director
Biography
Wesley Freitas is the founder of Estúdio 017. With over 8 years of experience, he works as a brand designer and creative director. He started his career in marketing, went through advertising agencies, and became a freelancer until he created his own studio.
He is married to Rafaela, his partner, with whom he leads Estúdio 017. Inspired by places, music, and art, Wesley transforms concepts into brands with identity and sensitivity.
name
Wesley Freitas
role
Founder & Creative Director
Biography
Wesley Freitas is the founder of Estúdio 017. With over 8 years of experience, he works as a brand designer and creative director. He started his career in marketing, went through advertising agencies, and became a freelancer until he created his own studio.
He is married to Rafaela, his partner, with whom he leads Estúdio 017. Inspired by places, music, and art, Wesley transforms concepts into brands with identity and sensitivity.
name
Wesley Freitas
role
Founder & Creative Director
Biography
Wesley Freitas is the founder of Estúdio 017. With over 8 years of experience, he works as a brand designer and creative director. He started his career in marketing, went through advertising agencies, and became a freelancer until he created his own studio.
He is married to Rafaela, his partner, with whom he leads Estúdio 017. Inspired by places, music, and art, Wesley transforms concepts into brands with identity and sensitivity.
// What those who have already created with us say.
We create for those who know that presence does not come by chance.
"We hired Studio 017 to create the visual identity of our brand and we were impressed with the result. The team showed a deep understanding of our vision and transformed it into incredible designs that truly reflect our identity. Professional, creative, and highly recommended!"
/Juliano
Client
"We hired Estúdio 017 to create the visual identity of our brand and were impressed with the result. The team demonstrated a deep understanding of our vision and transformed it into amazing designs that truly reflect our identity. Professional, creative, and highly recommended!"
/Emerson
Client
"Working with Estúdio 017 was an exceptional experience. They not only captured the essence of our company in each design but also delivered everything on time and within budget. The attention to detail and the passion for creating a unique visual identity are unparalleled. We are very satisfied with the results."
/Fernanda
Client
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1
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// What those who have already created with us say.
We create for those who know that presence does not come by chance.
"We hired Studio 017 to create the visual identity of our brand and we were impressed with the result. The team showed a deep understanding of our vision and transformed it into incredible designs that truly reflect our identity. Professional, creative, and highly recommended!"
/Juliano
Client
"We hired Estúdio 017 to create the visual identity of our brand and were impressed with the result. The team demonstrated a deep understanding of our vision and transformed it into amazing designs that truly reflect our identity. Professional, creative, and highly recommended!"
/Emerson
Client
"Working with Estúdio 017 was an exceptional experience. They not only captured the essence of our company in each design but also delivered everything on time and within budget. The attention to detail and the passion for creating a unique visual identity are unparalleled. We are very satisfied with the results."
/Fernanda
Client
/0
1
2
3
// What those who have already created with us say.
We create for those who know that presence does not come by chance.
"We hired Studio 017 to create the visual identity of our brand and we were impressed with the result. The team showed a deep understanding of our vision and transformed it into incredible designs that truly reflect our identity. Professional, creative, and highly recommended!"
/Juliano
Client
"We hired Estúdio 017 to create the visual identity of our brand and were impressed with the result. The team demonstrated a deep understanding of our vision and transformed it into amazing designs that truly reflect our identity. Professional, creative, and highly recommended!"
/Emerson
Client
"Working with Estúdio 017 was an exceptional experience. They not only captured the essence of our company in each design but also delivered everything on time and within budget. The attention to detail and the passion for creating a unique visual identity are unparalleled. We are very satisfied with the results."
/Fernanda
Client
/0
1
2
3
